Tips and Tricks to increase Blog Traffic

 Every blogger has experienced “blogging drought.” This is not an unusual scenario. In fact, majority of bloggers experience the lull of blogging and the scarcity of readers. You published a well-written blog post and expected (and hoped) others to see, read, share and comment on it. But instead, you got NOTHING. It would seem like no one is even paying attention to your blog, let alone read your article and share it.

The blogging drought phenomenon happens all the time, particularly with company blogs. In most niches and industries, you’ll be in competition with hundreds (if not thousands) of other bloggers for the attention of a small pool of readers. To stand out from the rest, your blog must be truly one of a kind in all aspects – design, content, marketing, and so on. Making an exceptional blog that receives ample traffic requires serious time, dedication and money.

Based on an article posted on the New York Times, roughly 95% of blogs fail. If you really want to make your blog work, you must beat this hostile statistic. The first thing you must focus on is increasing your blog traffic. The key here is to generate RELEVANT and TARGETED traffic. Receiving “more traffic” won’t always get you the results you want unless the increased traffic is pertinent to your brand and niche.

Here are tried-and-tested tips and ideas on how to boost relevant traffic to your blog.

1. Be smart in selecting the content topic.

If you write something that no one or only a few people are interested in, you’ll have difficulty generating blog traffic, regardless of how well-crafted your article is. So, how do you capture the attention of your market?

Write relevant topics – subjects that your target audiences search about online. This is why Google Trends is considered the “BFF” of bloggers. It’s mainly where you – and every other blogger – can see which keywords and key phrases your market uses in their online search. Aside from Google Trends, you can also use BuzzSumo and SEMrush.

While following topic trends is important, it’s also crucial that you choose the topics that fit your market, content strategy and brand. Capturing the attention of your market with the right topics is a significant step in standing out from your competition.